The best marketing comes from really good energy. Before you post or plan anything, run it through the "feel-good filter." Ask yourself: 1. Does it feel fun or forced? 2. Does this sound like me? 3. Will this help or uplift somebody today? If you can say yes to at least two of these, you're good to go. Don't be afraid to tweak it. Remember, you are your best brand strategy because people want to get to know you. The more your marketing feels like you, the more energy you'll give it, and the more impactful it will be.