Unlock Your Message: The Power of Repetition in Marketing

Many of us feel uncomfortable saying the same thing repeatedly on social media, fearing our audience will think, 'didn't she already say that?' or 'she's posting the same stuff.' But here's the actual truth: Your ideal clients need repetition. Your business needs repetition. And your message becomes magnetic through repetition. People don't take action the first time; maybe not even the tenth time. They might be busy, distracted, or overwhelmed by the daily white noise. When you say something once, most people don't even notice. Saying it twice, they might recognize it; ten times, they'll remember it; 50 times, they'll start to trust it; and over a hundred times, they are possibly going to act on it. Repetition creates recognition, and that recognition builds solid trust because they keep seeing it. Your message needs to become so normal for you that it becomes unforgettable for other people. Think of the brands, coaches, or creators you admire—they repeat the same core messages in dozens of ways (stories, examples, posts, videos, webinars, different frameworks, reminders, teachings), and you never think, 'they've said that already.' Instead, you trust them more because the message is consistent. Believe it or not, your audience feels the same about you and your repeating message. So, if you've been trying to be fresh all the time, if you're scared of repeating yourself, or if you think you need to reinvent the wheel every single week, I'm giving you permission to stop doing that. Your message becomes more powerful when it becomes consistent, and consistency comes through, surprise surprise, repetition over and over again. This is your quick fix today. Pick a core message. Grab that notebook and jot it down. What's one message you want to be known for in your business? For example, 'You can build a business that fits your lifestyle,' or 'You deserve to be confident showing up online,' or 'We only use eco-friendly products,' or 'We go from farm to fork.' Whatever it is that you do. Now, write down three different ways you can give that core message out, saying the same thing in different ways. Simple variations are key: a reminder, a tip, a quote, a reel, or a question. This becomes your repeatable theme that you bring into your marketing all week. And don't be sorry about it, because it's your core message. Your future clients and prospects need to hear this. They need to know the foundation of what your business is about, and through this, they will come to know, like, and trust you. Enjoy it. Go back to basics: why are you doing what you're doing, and share that in a very clear message.