Stop the Scroll: How to Explain What You Do in One Power-Packed Sentence
Welcome to the Friday Fix, your quick dose of actionable advice!
Do you ever struggle to articulate what it is you actually do? If your explanation leaves your audience confused, they won't stick around. They'll be off, scrolling for something clearer, something that resonates.
The mission is simple: Say it as simply as possible.
In today's fast-paced digital world, if you can't explain what you do in one crystal-clear sentence, your ideal client will get lost in the "white noise." They'll scroll right past you without a second thought. But don't worry, we have a quick fix for that!
The "I Help" Formula: Your Clarity Blueprint
Grab a pen, paper, or open a notepad. Let's get straight to it with a powerful, yet incredibly simple, formula:
"I help [WHO] with [WHAT] so they can [GET WHAT RESULTS]."
Let's break it down:
- I help [WHO]: Who is your ideal client? Be specific.
- with [WHAT]: What problem do you solve for them, or what do you help them achieve?
- so they can [GET WHAT RESULTS]: What's the ultimate benefit or outcome they experience? What's the transformation?
Let's look at some examples:
1. "I help women build lifestyle-led businesses so they can enjoy freedom and success."
- Who: Women
- What: Build lifestyle-led businesses
- Results: Enjoy freedom and success
2. "I help women with new or struggling businesses get clarity so they can attract the right clients."
- Who: Women with new or struggling businesses
- What: Get clarity
- Results: Attract the right clients
Notice how simple, yet incredibly clear, these statements are. The language used should be what your ideal clients instinctively understand – that's your mission.
Why Simplicity is Your Superpower
The simpler you say it, the more powerful your message becomes. You don't need all the fancy words, the convoluted jargon, or a lengthy "elevator pitch" that just clutters up your head and confuses your audience.
What you truly need is clarity.
When you achieve this clarity, you'll feel comfortable and confident in what you're saying. And here's the magic: when you are clear, and when you know what you're saying and why you're saying it, you will connect.
Connecting with your audience – allowing them to instantly understand what you do and how you can help – is the biggest thing. It's how you stop the scroll, attract the right clients, and truly make an impact.